Typography Book Spread:
Font Factoria

Book Spread

Project Overview

Using process, context, grid, hierarchy, research, to create a two-page spread that introduces a design novice reader to the typeface selected. The goal is to develop an expressive, engaging, and readable book spread. In the composition will include the origins, history, and unique characteristics of typeface Factoria and show feature letterforms as complementary imagery that enhances the content and themes of the body copy.

Duration:
_{2 Weeks Fall 2024}

Role:
_{Print & Graphic Design}

Individual:
_{Adivised by Vicki Crowley}

Tools:
_{InDesign
Illustrator
Photoshop
‍}
‍

Font Factoria
By Mattox Shuler

Factoria is a typeface designed by and released by the Process Type Foundry in 2013. It’s a slab serif font family, which means it features thick, block-like serifs. Factoria is often recognized for its strong geometric structure, making it ideal for both display and text purposes. Mattox Shuler, the designer behind Factoria, is an American type designer and co-founder of the Fort Foundry with Brian Brubaker. He is known for creating clean, modern typefaces that combine functional clarity with strong design elements. Factoria was developed to complement another of Olson’s typefaces, Klavika, a slab-serif design. Both fonts share a geometric approach, though Factoria distinguishes itself with its sturdy serifs.

Typography Book Spread: Font Factoria

Typography Book Spread:
Font Factoria